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Course Description

In this course, you will explore how to effectively attract and retain talent by creating a powerful employment brand that resonates with different parts of the workforce, and theory on effective selection of employees based on concepts of job and organizational fit. Through the business school approach of case studies you will apply the theories and uses of social media tools to your own organization. Explore how social media is shaping up to continue to be valuable to the HR professional, and apply this knowledge to your recruiting and retention activities today.

Faculty Author

Christopher Collins

Benefits to the Learner

  • Develop an employee value proposition and employer brand that resonates both inside and outside of the organization
  • Effectively communicate the employer brand to constituencies both inside and outside the organization through social media tools
  • Identify and leverage key principles of employee selection through your social media channels
  • Use social media for tailored external searches and as key screening tool in the employee selection process

Accrediting Associations

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
2 week
Dates
Oct 22, 2025 to Nov 04, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Nov 19, 2025 to Dec 02, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Dec 17, 2025 to Dec 30, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
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