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Course Description

During this course, you'll learn about the life cycle of your customer relationships and how it can dictate your success—from the initial sales call stage up to advanced negotiations.  The course is divided into three main topics:

  • Conduct an effective sales call
  • Drive value beyond price
  • Negotiate to maximize value

Each topic will be reviewed in depth, giving real world examples and exercises that can be applied in your business.

Faculty Author

Adolfo Villagomez; Patrick Schulze; John Callies

Benefits to the Learner

  • Conduct an effective sales call
  • Drive value beyond price 
  • Negotiate to maximize value

Target Audience

  • Frontline sales representatives and managers
  • Organizational leaders interested in an overview of sales team strategies

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
2 week
Dates
Oct 22, 2025 to Nov 04, 2025
Total Number of Hours
10.0
Course Fee(s)
Standard Price $1,199.00
Type
2 week
Dates
Dec 03, 2025 to Dec 16, 2025
Total Number of Hours
10.0
Course Fee(s)
Standard Price $1,199.00
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